Wishcompany (CEO Seongho Park), a beauty company, developing cosmetic brands and creative digital contents, has reported that its skincare brand Klairs (klairs.com) Freshly Juiced Vitamin E mask has won the 2018 Soko Glam Best of K-Beauty award.
SoKo Glam is an online beauty commerce based in the US, established in 2012 by Korean-American beauty columnist Charlotte Cho and her husband. It has gained popularity in the US by introducing diverse and excellent K-beauty cosmetics and contents through digital platforms. The SoKo Glam Best of K-Beauty Award is an annual event for the 10 most innovative Korean Beauty products of the year curated by the SoKo Glam team, and Klairs Freshly Juiced Vitamin E Mask was named ‘Winner of the Year’.
From 2016, Klairs won the honor of winning this award for three consecutive years. In 2016, Klairs Freshly Juiced Vitamin Drop, 2017 Klairs Rich Moist Soothing Cream took the title. This year’s winner ‘Freshly Juiced Vitamin E Mask’ is specially formulated with Vitamin E which helps prevent Vitamin C from oxidizing before it is absorbed into the skin. As it maximizes the effects of Vitamin C, it also helps with skin improvement when two are used together.
Therefore, Klairs proposed Freshly Juiced Vitamin E Mask on SoKo Glam as the perfect duo to use with the Freshly Juiced Vitamin Drop and as Freshly Juiced Vitamin E Mask was introduced to bring great synergy with the best-selling Freshly Juiced Vitamin Drop, it led to rapid increase in sales since the launch, naturally leading to this award.
Klairs Oversea Sales and Marketing Manager Hyejin Son says, “Klairs is brand that already formed a global fan-based and is highly ranked in global sales such as Amazon, iHerb, Urban Outfitters, and so on. We are proud to introduce Klairs in the US market and will continue to position as K-beauty leader in global sales.”
On the other hand, Klairs is also building a large fan-base in Korea by its brand image and the good quality products. Klairs launched in Chicor, one-stop beauty store, and has ranked in the Top 50 sales, positioning as a popular brand in Korea. In August, Klairs has gained more awareness as it was the first non-AP brand to enter Amore Pacific’s official online store AP MALL(amorepacificmall.com)