Korendy Turkey, a Korean skincare and cosmetics distributor, partnered with Dear, Klairs to support the Turkish Foundation for Combating Soil Erosion (TEMA) for an environmental campaign. For every Dear, Klairs Daily Skin Hydrating Toner and the Softening Water Toner purchased from June 1st to September 30th, Korendy and Dear, Klairs donated one tree sapling to TEMA.
The Turkish Foundation for Combating Soil Erosion (TEMA) is one of the biggest environmental NGOs in Turkey. Founded in 1992, TEMA was one of the first NGOs to identify and publicize soil erosion as a serious threat to the country’s environment as well as to its economic and social life. The foundation has achieved a significant national impact with the help of volunteers who planted millions of saplings and tree seeds across the country.
Although the Dear, Klairs x Korendy TEMA campaign was set to end on August 31st, the campaign was extended for another month after the devastating series of wildfires in Turkey. Overall, the campaign was successful with a total of 238 seedlings donated to TEMA.
Earlier this year, Dear, Klairs held a similar campaign, Toners for Tons of Mangroves, when Dear, Klairs Indonesia launched the Daily Skin Softening Water on January 25th. Dear, Klairs Indonesia committed to its collaboration with Lindungi Hutan – a fundraising platform for forest and environment conservation – to donate one mangrove for every Daily Skin Toner purchase.
Dear, Klairs remains committed to supporting environmental campaigns and will help bring awareness to important environmental issues.