– Supple Preparation Unscented Toner launches in the Allure Store
– Dear, Klairs hosts a two-day event to celebrate the launch
The Allure Store opened on July 1st and is the first offline store to open in the magazine’s 30-year history. Located on New York City’s Lafayette Street, the Allure Store brings content to the shelves by offering Allure’s Best of Beauty award-winning products along with the editor’s picks. Described by Allure as a “360-degree retail experience”, shoppers can experience augmented-reality virtual try-on, scan QR codes to see product content, and use smart mirrors in the store. In addition, brands can regularly host in-store events.
Dear, Klairs launched the Supple Preparation Unscented Toner, on March 15, 2018. The toner is the essential oil-free and unscented version of the original Supple Preparation Facial Toner and surpassed a million bottles in sales this past year. The unscented toner has a gel-like consistency and is a lightweight, moisturizing product suitable for all skin types. It also features a soothing blend of plant-based extracts, along with hyaluronic acid and Centella Asiatica. Since its launch, the toner has won multiple awards like the 2018-2019 Beauty MNL’s Best K-Beauty Product and W Concept’s Beauty Winner.
Hydrate with Klairs Event
To celebrate the launch of the Supple Preparation Unscented Toner at the Allure Store and to raise brand awareness through memorable event activation experiences, Dear, Klairs hosted an open event on October 8th and 9th. The theme was, “Hydrate with Klairs” and event attendees received a water bottle at the hydration water bar, won prizes, and got customized tote bags. People were lined up around the corner on both days of the event and overall, received a large awareness and engagement boost via social media buzz through Dear, Klairs and the Allure Store owned channels.
The Allure Store is located at 191 Lafayette Street and opens every day from 11 am – 7 pm. The Dear, Klairs Supple Preparation Unscented Toner will be available in the store until December 31, 2021.
PR Contact: Communication@wishcompany.net